How KOLs Prefer to Engage with MSLs During the COVID-19 Pandemic

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About this Report

As a result of the COVID-19 pandemic, the engagements with KOLs and HCPs have turned virtual. The MSL Society worked together with H1 to conduct a survey to gain insights into how the current COVID-19 pandemic is impacting the KOL/ HCP engagements with Medical Science Liaisons in the USA. We investigated how valuable MSL insights are to KOLs, and their preferred method of communications. Our goal is to provide insights that may help MSL teams and management make critical business and operations decisions based on best practices from the global MSL community. A report was created for USA results.

COVID-19 KOL Engagement Survey banner.

Survey Methodology

 

A KOL research firm was hired to conduct a survey with KOLs in the USA. An online survey was created and open from April 30 – June 5, 2020 and sent to KOLs across the USA. Only completed surveys were included in the data analysis. Respondents were only allowed to participate one time and duplicate surveys from a single email address were not accepted. The survey results were not weighted.

Only Key Opinion Leaders (KOLs) that responded that they regularly interact with Medical Science Liaisons (MSLs) were included in the data presented in this report. KOLs self-identified their specialty of medicine.

As a result, a total of 475 KOLs representing 21 specialties, all based in the USA, completed the survey and are included.