What are the most important factors that contribute to successful MSL/KOL relationships?
Quality matters here. It’s not about the numbers, but more about the quality of the relationships that can be developed for the long term. High-level relationships often lead to other high-level relationships.
How can teams improve KOL relationships?
Expanding the team’s network can be achieved by better visibility of the team at conferences and other scientific events that provide opportunities for more interactions with the KOLs outside of the office and clinic environment.
What are the primary benefits to the company of having strong relationships with KOLs?
The benefits are a multitude, but overall with individuals supporting the company, key KOLs can often provide valuable information and feedback that is integral to the continued success and competitiveness of the company.
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